What Is A Secondary Dimension In Google Analytics for Dummies

A Biased View of What Is A Secondary Dimension In Google Analytics

Its dimensions can be (yet are not restricted to): Transaction ID Voucher code Most recent web traffic source, and so on. That event's custom measurements might be: Login approach Individual ID, etc.


Thus custom measurements are needed. In Google Analytics, you will certainly not discover any dimensions relevant particularly to on-line courses.




9%+ of companies utilizing GA have absolutely nothing to do with training courses. Which's why anything related specifically to online courses need to be configured manually. Enter Customized Dimensions. In this article, I will not dive deeper into custom dimensions in Universal Analytics. If you desire to do so, review this overview.

Our What Is A Secondary Dimension In Google Analytics PDFs

The extent defines to which occasions the dimension will apply. In Universal Analytics, there were 4 scopes: User-scoped personalized measurements are put on all the hits of a customer (hit is an event, pageview, and so on). For instance, if you send Customer ID as a custom-made dimension, it will certainly be applied to all the hits of that certain session as well as to all the future hits sent out by that individual (as long as the GA cookie remains the same).


For instance, you could send the session ID custom dimension, and also even if you send it with the last event of the session, all the previous occasions (of the very same session) will obtain the worth. This is performed in the backend of Google Analytics. measurement uses only to that specific event/hit (with which the measurement was sent out).


Even if you send out numerous items with the exact same purchase, each item might have various values in their product-scoped customized measurements, e. g.




Why am I telling you informing? In Google Analytics 4, the session extent is no much longer readily available (at the very least in custom measurements). If you desire to apply a measurement to all the occasions of a particular session, you should send that dimension with every occasion (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).


It can be in a cookie, information layer, or elsewhere. From now on, personalized dimensions are either hit-scoped or user-scoped (previously known as Customer Characteristics). User-scoped custom measurements in GA4 work in a similar way to the user-scoped measurements in Universal Analytics but with some differences: In Universal Analytics, a user-scoped custom measurement (set in the center of the user session) was put on EVERY occasion of the very same session (also if some event took place before the measurement was established).

Getting The What Is A Secondary Dimension In Google Analytics To Work

Although you can send personalized product information to GA4, at the moment, there is no chance to see it in records effectively. With any luck, this will be altered in the future. Or am I missing out on something? (allow me understand). GA4 currently supports item-scoped custom-made measurements. At some time in the past, Google claimed that session-scoped customized dimensions in GA4 would be available too.


But when it pertains to custom measurements, this scope is still not available. And also now, let's transfer to the 2nd component of this post, where I will certainly show you exactly how to configure custom-made dimensions and where to discover them in Google Analytics discover this info here 4 reports. Let me start with a basic introduction of the process, and also then we'll take an appearance at an instance.


You can just send the occasion name, say, "joined_waiting_list" and then consist of the parameter "course_name".

Facts About What Is A Secondary Dimension In Google Analytics Uncovered

Because situation, you will require to: Register a parameter as a personalized meaning Begin sending personalized criteria with the events you desire The order DOES NOT issue here. Yet you need to do that practically at the exact same time. If you begin sending out the parameter to Google Analytics 4 and also only register it as a customized measurement, say, one week later, your reports will certainly be missing out on that week of information (since the enrollment of a custom measurement is not retroactive).


Each time a site visitor clicks a food selection item, I will send Get the facts an event as well as two extra criteria (that I will certainly later on sign up as i was reading this personalized dimensions), menu_item_url, as well as menu_item_name.: Menu link click tracking trigger conditions vary on a lot of internet sites (as a result of different click classes, IDs, and so on). Try to do your ideal to use this instance.




Go to Google Tag Supervisor > Sets Off > New > Just Links. What Is A Secondary Dimension In Google Analytics. Maintain the trigger readied to "All link clicks" and save the trigger. By creating this trigger, we will enable the link-tracking functionality in Google Tag Supervisor. Then most likely to Variables > Configure (in the "Integrated Variables" area) and allow all Click-related variables.

Excitement About What Is A Secondary Dimension In Google Analytics

Go to your internet site and also click any of the menu links. Click the initial Web link, Click occasion and go to the Variables tab of the sneak peek mode.